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Navigating the 1.3% Decline in Australian Motorcycle Sales in 2025

Understanding the Factors Behind the Market's Slight Downturn

Navigating the 1.3% Decline in Australian Motorcycle Sales in 2025?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The Australian motorcycle market faced a modest decline in 2025, with total sales decreasing by 1.3% compared to the previous year.
According to the Federal Chamber of Automotive Industries (FCAI), 92,967 motorcycles and off-highway vehicles were sold throughout the year.
This downturn reflects ongoing economic pressures affecting discretionary spending among consumers.

Despite the overall decline, certain segments demonstrated resilience. Off-road motorcycle sales remained stable at 41,190 units, while scooter sales experienced a 3.8% increase, totaling 4,933 units. This uptick in scooter sales suggests a growing preference for efficient and affordable urban transportation options among Australian riders.

Yamaha led the market in 2025, followed by Honda and Kawasaki. Notably, Honda achieved a 10% year-on-year sales increase, capturing 19.6% of the overall market. This growth was driven by strong performance in off-road categories and the introduction of new models that resonated with consumers.

For potential motorcycle buyers, this market shift presents both challenges and opportunities. The slight decline in sales may lead to more competitive pricing and financing options as dealerships strive to attract customers. Additionally, the rise in scooter popularity indicates a trend towards more economical and practical commuting solutions, which could influence future purchasing decisions.

In conclusion, while the Australian motorcycle market experienced a slight downturn in 2025, the resilience of certain segments and the performance of leading brands suggest a dynamic industry adapting to changing consumer preferences. Prospective buyers should stay informed about market trends and explore various options to find the best fit for their needs.

Published:Friday, 6th Mar 2026
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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Escrow:
An arrangement in which a third party temporarily holds money or property until a particular condition has been met.