High Costs of Financial Advice Hinder Women's Investment Confidence

1

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Finance News

Clear

Sea-Doo Dominates Australian Marine Brand Searches in Q4 2025

15 Feb 2026: Paige Estritori

As the Australian summer approaches, the marine industry has witnessed a significant shift in consumer interest, with Sea-Doo emerging as the most-searched marine brand in the fourth quarter of 2025. According to Retain Media's Q4 2025 Marine Market Brand Consideration Report, Sea-Doo captured 11.2% of search queries, marking a substantial 51.4% increase from the previous quarter's 7.4%. - read more

Starboard Maritime Intelligence Raises $20 Million to Advance AI Maritime Security

15 Feb 2026: Paige Estritori

In a significant development for maritime security, Starboard Maritime Intelligence, a New Zealand-based company specializing in artificial intelligence solutions for ocean protection, has successfully closed a NZ$23 million (approximately AU$20.6 million) Series A funding round. This oversubscribed round attracted substantial interest from Australian venture capital firms, underscoring the growing importance of advanced technologies in safeguarding maritime interests. - read more

Cyan Renewables Acquires MMA Offshore in AU$1.1 Billion Deal

15 Feb 2026: Paige Estritori

In a landmark transaction within the marine industry, Singapore-based Cyan Renewables has acquired Australian offshore marine services provider MMA Offshore for AU$1.1 billion (approximately US$702 million). This acquisition represents the region's largest take-private deal in the offshore wind energy services sector, significantly enhancing Cyan's presence in the Asia-Pacific (APAC) region. - read more

AFCA Issues Warning to SMEs on Unregulated Lenders

15 Feb 2026: Paige Estritori

The Australian Financial Complaints Authority (AFCA) has recently raised concerns regarding the risks small and medium-sized enterprises (SMEs) face when engaging with unregulated lenders. This caution comes in response to a notable increase in complaints that AFCA cannot address due to the lenders' non-membership status. - read more

Australian Tech Startups Secure $4 Billion Amid Traditional Lending Decline

15 Feb 2026: Paige Estritori

In 2024, Australian technology startups achieved a significant milestone by raising $4 billion across 414 deals, marking an 11% increase from the previous year and the third-highest annual total on record. This surge underscores the robust investor confidence in the tech sector, particularly in areas like artificial intelligence, health technology, and climate technology. - read more

Click for more Finance News