High Costs of Financial Advice Hinder Women's Investment Confidence

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Clear

What ASIC’s Car Finance Findings Mean for Jetski Buyers

04 Jul 2026: Paige Estritori

ASIC’s 24 June 2026 review of car finance has put a sharp spotlight on how asset loans are sold, priced and managed in Australia. While the report focused on motor vehicles rather than personal watercraft, the lessons are highly relevant for anyone considering jetski loans, especially where finance is arranged through a dealer, broker or other third-party distributor. - read more

Why SME Structure Decisions Can Shape Future Finance Options

04 Jul 2026: Paige Estritori

Australian SMEs are being urged to treat tax structure as a strategic finance decision, not simply an administrative task at launch. A recent Dynamic Business expert panel highlighted how early choices between operating as a sole trader, company, trust or partnership can become difficult and costly to unwind once revenue, assets, staff and outside investment enter the picture. - read more

New-Customer Rate Cuts Put Refinancers Back in Play

04 Jul 2026: Paige Estritori

The Reserve Bank of Australia’s June pause has not stopped lenders from competing for new mortgage business. While the cash rate remains at 4.35 per cent after three increases earlier in 2026, a fresh wave of lender discounting suggests the refinancing market is becoming more active again, particularly for borrowers willing to move rather than wait for broad rate relief. - read more

Right to Repair Push Could Change Farm Machinery Decisions

03 Jul 2026: Paige Estritori

Australia’s proposed expansion of right to repair rules to agricultural machinery has become a timely issue for farmers who rely on tractors, headers, seeders, sprayers and other high-value equipment to keep seasonal work on track. The Federal Government’s consultation on extending the existing repair information framework to farm machinery closes on 3 July 2026, bringing the sector closer to a potential shift in how service and repair access is managed. - read more

Why personal loan comparison matters for July borrowers

03 Jul 2026: Paige Estritori

Australia’s personal loan market has entered July with a clear message for households and small business owners: the advertised rate is only the starting point. Recent rate tables show a wide gap between the most competitive personal loan offers and the upper end of the market, particularly for unsecured borrowing. That spread matters because two applicants seeking the same loan amount can face very different total repayment outcomes depending on credit profile, product type, fees and loan term. - read more

Click for more Finance News