High Costs of Financial Advice Hinder Women's Investment Confidence

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Clear

What the RBA’s Latest Rate Signals Mean for Personal Loan Borrowers

30 Jul 2026: Paige Estritori

The Reserve Bank’s latest public commentary has kept attention firmly on inflation, household spending and the outlook for interest rates. For Australians considering a personal loan, the key message is not that borrowing conditions will change overnight, but that lenders are still operating in a market where funding costs, risk appetite and customer affordability remain under close watch. Find out now if you qualify and compare rates, offers and options from multiple lenders - without a credit check! - read more

Inflation Reminder Puts Borrowers Back on Rate Watch

30 Jul 2026: Paige Estritori

Australia’s lending market has been given another reminder that the path to lower borrowing costs may not be smooth. Fresh inflation signals have tempered expectations that interest rate relief will arrive quickly, leaving households and small businesses to plan around the possibility that loan repayments stay elevated for longer. - read more

Sticky Inflation Adds Another Budget Check for Caravan Buyers

30 Jul 2026: Paige Estritori

Australia’s latest inflation signals have kept interest-rate relief from looking straightforward, and that is important for anyone planning a caravan purchase before spring. While borrowers have been watching for signs of a lower cash rate, the recent commentary around consumer prices suggests lenders may remain cautious rather than aggressively cutting rates across recreational asset loans. - read more

How Australia’s Vehicle Emissions Rules Could Affect Your Next Car Loan

30 Jul 2026: Paige Estritori

Australia’s New Vehicle Efficiency Standard is now a key factor for anyone planning to buy a new car, ute or SUV. The policy is designed to push the local market towards lower-emission vehicles by setting annual efficiency targets for manufacturers and importers. While the rules apply to suppliers rather than individual motorists, the flow-on effects may still be felt at the dealership and in loan decisions. - read more

Sydney Boat Show Opens a Timely Window for Finance-Ready Buyers

30 Jul 2026: Paige Estritori

The Sydney International Boat Show is set to put Australia’s marine market back in the spotlight, with the 2026 event bringing together boat builders, dealers, accessory suppliers and lifestyle brands across Darling Harbour and the exhibition halls. For buyers, the show is more than a chance to step aboard the latest models. It is also a practical moment to compare prices, features and ownership costs before making a major financial commitment. - read more

Click for more Finance News