High Costs of Financial Advice Hinder Women's Investment Confidence

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Clear

Xpeng X9 Signals a New Electric Family Mover for Australia

21 Jun 2026: Paige Estritori

Australia’s electric vehicle market is broadening beyond compact SUVs and sedans, with Xpeng preparing to bring its X9 electric people mover closer to local showrooms. The brand, which entered Australia with the G6 electric SUV in 2024, now has a local web presence for the X9 and the model has already appeared in Australian approval records, suggesting a launch is moving from speculation to serious preparation. - read more

Leapmotor C10 Long Range Sharpens Australia’s EV Value Equation

21 Jun 2026: Paige Estritori

Leapmotor has given Australian electric SUV shoppers a timely value update, confirming a revised MY26 C10 battery-electric range that focuses on longer range, quicker charging and a simpler line-up. For buyers weighing up an electric car loan, the headline is straightforward: the updated C10 Design Long Range keeps its $49,888 price before on-road costs while adding meaningful hardware improvements. - read more

Businesses Accelerate EV and Battery Finance Amid Fuel Volatility

21 Jun 2026: Paige Estritori

Australian businesses are increasingly treating electrification as a cost-control strategy, not just an environmental decision. Recent reporting on bank lending data shows a sharp rise in finance for green equipment, with NAB saying its green equipment loan uptake between March and May 2026 was almost double the level recorded over the same period last year. - read more

RBA Holds Rates, But Homeowners Should Stay Ready

21 Jun 2026: Paige Estritori

Australian mortgage holders received a brief reprieve on 16 June 2026, when the Reserve Bank of Australia left the cash rate unchanged at 4.35%. After three consecutive increases earlier this year, the pause means many variable-rate borrowers will not face an automatic repayment jump from this particular meeting. However, the message from the central bank was cautious rather than celebratory: inflation remains above target, and further tightening has not been ruled out. - read more

Caravan Parks Turn to Winter Offers as Travel Budgets Tighten

20 Jun 2026: Paige Estritori

Australian caravanners are being given fresh reasons to consider a winter getaway, with some park operators responding to softer demand by making off-season stays more attractive. The latest example comes from Barwon Coast Caravan Parks on Victoria’s Bellarine Peninsula, which is using a bold winter campaign and accommodation incentives to encourage travellers to visit outside the traditional summer peak. - read more

Click for more Finance News