High Costs of Financial Advice Hinder Women's Investment Confidence

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.

The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.

Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.

Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.

Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.

Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.

Published:Monday, 10th Mar 2025
Author: Paige Estritori
Sources

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Finance News

Clear

Australians Cite Housing Expenses as Leading Financial Stressor in 2026

18 Mar 2026: Paige Estritori

As Australians navigate the financial landscape of 2026, housing costs have emerged as the predominant concern, with 22% of respondents in Canstar's latest Consumer Pulse Report identifying mortgage and rent expenses as their primary financial stressor. This figure has more than doubled over the past five years, reflecting the escalating burden of housing affordability. - read more

Camplify Reports Unprecedented Demand for Caravan Rentals

17 Mar 2026: Paige Estritori

As international travel costs continue to rise, many Australian families are seeking more affordable holiday alternatives. This shift has led to a significant increase in demand for caravan rentals and camping trips across the country. - read more

Australian Mortgage Market Reaches Record High Amidst Surging Property Prices

16 Mar 2026: Paige Estritori

Australia's mortgage market has achieved a new milestone, with the total value of residential mortgages reaching $2.41 trillion. This record-breaking figure reflects a 0.67% increase from the previous month and a 6.36% rise over the past year, as reported by the Australian Prudential Regulation Authority (APRA). - read more

Australian Mortgage Stress Declines to Three-Year Low Amidst Economic Shifts

16 Mar 2026: Paige Estritori

Recent data indicates that mortgage stress among Australian homeowners has decreased to its lowest level in three years. In the three months leading up to December 2025, 24.5% of mortgage holders were classified as 'at risk,' a decline of 3.4 percentage points since August. This improvement is largely attributed to previous rate cuts by the Reserve Bank of Australia (RBA). - read more

Banks Raise Fixed Mortgage Rates in Anticipation of RBA's Upcoming Decision

16 Mar 2026: Paige Estritori

In a significant move affecting the Australian housing market, major banks have increased their fixed home loan interest rates ahead of the Reserve Bank of Australia's (RBA) forthcoming cash rate decision. This preemptive adjustment reflects the financial institutions' expectations of a potential rise in the official cash rate. - read more

Click for more Finance News