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Australian Personal Loan Applications See Significant Uptick

Equifax Reports Rising Consumer Credit Demand in Latest Analysis

Australian Personal Loan Applications See Significant Uptick?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Recent data from Equifax's Consumer Market Pulse for Q4 2025 reveals a notable increase in personal loan applications across Australia.
The report indicates an 8.9% rise in personal loan demand compared to the same period in 2024, reflecting a growing reliance on unsecured credit among consumers.

This surge in personal loan applications is part of a broader trend in consumer credit demand. Equifax's analysis also highlights a 12.3% increase in mortgage credit demand and a 15.5% rise in credit card applications year-on-year. These figures suggest that Australians are actively seeking various forms of credit to manage their financial needs.

Kevin James, Chief Solution Officer at Equifax Australia, commented on the findings: "This is a significant increase in mortgage demand, and a level of activity we haven't seen in nearly five years." The data underscores a proactive approach by consumers to secure their financial positions amid evolving economic conditions.

For individuals considering personal loans, it's essential to assess their financial situation carefully and explore various lending options. Comparing interest rates, loan terms, and repayment plans can help borrowers make informed decisions that align with their financial goals.

As consumer credit demand continues to rise, staying informed about market trends and available financial products will be crucial for Australians navigating the lending landscape.

Published:Wednesday, 25th Mar 2026
Author: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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